How do Credits work?
Credits are a dollar balance on each Brand that its Agents spend when they generate something. Your plan's monthly Credits reset each billing cycle; top-ups are separate and don't reset.
Two balances, one Brand
Plan Credits come with your subscription. On each billing date the balance is set back to the plan amount — it does not accumulate, so a quiet month doesn't bank Credits for a busy one.
Top-up Creditsare ones you buy from Credits & Billing. They sit in their own balance and stay until spent, so a top-up is never lost at the end of a cycle.
What spends Credits
- Generating an image — more at higher quality settings, so a draft at low quality costs a fraction of a final at high.
- Generating a video, a blog post, or a research report.
- The conversation itself: every message an Agent answers uses a small amount.
Publishing a post costs a few cents. Scheduling, approving and connecting a platform cost nothing.
Credits belong to the Brand
If you hold several Brands, each has its own balance and its own monthly reset. Everyone with access to a Brand spends from that Brand's Credits.
If a payment fails
The Brand's Agents stop spending — from either balance — until the card is updated, and you get an email with a link to the billing portal. Nothing is deleted and nothing is lost; as soon as the payment goes through, everything resumes.
Do unused monthly Credits carry over?
No. On each billing date the Brand's plan Credits are set back to the plan amount — $14.99 on Starter, $48.99 on Pro. Anything unspent from the previous month is not added on top. Top-up Credits are different: they stay until spent.
What costs Credits?
Anything an Agent generates — images, videos, blog posts, research, and the conversation itself — plus a few cents each time a post is published. Images cost more at higher quality settings. Connecting a platform costs nothing.
What happens if my payment fails?
The Brand's Agents pause spending Credits — from either balance — until the card is updated. You get an email with a link to fix it, and everything resumes as soon as the payment goes through. Nothing is deleted.
Where do I see my balance?
Credits & Billing in the app, for the Brand you have open. It shows the plan balance, any top-up balance, and this month's usage.